Paying it Forward…with You
Paris Jewellers will be donating to 20 charities across Canada as a result of the Pay-It-Forward program. This initiative included providing customers with the opportunity to purchase an exclusive necklace curated for Mother’s Day. 100% of the profits from the sale of the necklaces will be donated, in addition to, a second necklace being gifted to local women’s charities.
TOTAL AMOUNT RAISED $17,000
“At Paris Jewellers, gratitude is the guiding principle of our lives and influences the way we run our company, so, we wanted to give back to the communities who have supported our business over the past 30 years,” said Chau Lui, Co-owner, Paris Jewellers. “The pay-it-forward program was a way for us to say thank you, in addition to, providing our customers with a meaningful gift for the significant women in their lives and provide vulnerable women with a special gift too.”
Centred around Mother’s Day, a monumental day for Canadians to say thank you to those who have mothered, mentored and raised them, the necklace included four meaningful words – Kindness, Courage, Gratitude and Today Is a Gift. In hopes of inspiring both its employees and customers to make the world a kinder and more compassionate place, the program sought to encourage positive change and give back to the communities Paris Jewellers operates in. Empowering women’s charities across Canada with the support they need to deliver critical resources while also providing a positive, lasting impact is of paramount importance to Paris Jewellers. To engage its brand ambassadors in the program, each store was asked to vote to select a local women’s charity that it would like to see supported through the initiative.
The following charities are receiving donations across Canada.
Edmonton, St. Albert, Sherwood Park, Alberta
The Today Centre
Fort McMurray, Alberta
YWCA Harbour House
Grande Prairie, Alberta
Central Alberta Immigration Woman’s Association
Red Deer, Alberta
Lloydminster Interval Home
Isabel Johnson Shelter (YWCA)
Saskatoon Interval House
Family Futures Inc.
Prince Alberta, Saskatchewan
The Denise House
Phoenix Transition Society
Prince George, British Columbia