Behind the Brand: New Mural, Same Beliefs

Paris Jewellers recently had a beautiful new mural installed in our Head Office employee lunchroom. The words on this wall define who we are, what we do, and why we do it.

Our Vision is to create lifelong happy customers across Canada by consistently celebrating every story. Every person. Every time.

It is with this vision that our 230 employees across Canada are aligned and connected.

Our beliefs have remained consistent since we opened our very first store in 1987. We believe that jewellery brings happiness to peoples’ lives. And we believe that customers work hard for their money and deserve to be happy with every purchase they make.

At Paris Jewellers, our core values provide us with direction and guidance. From engaging with customers, to how we operate our business, having our core values defined ensures that we remain true to these values at work and in our daily lives.

Be Grateful

We are grateful for everything that we have in life, every day. We focus on what we have, because gratitude turns what we have into more than enough.

Be Sincere

We are open, honest, and transparent in what we say and do.

Be Kind

We are friendly, respectful, and kind human beings to ourselves, our team members and our customers.

Be Committed to Quality

We are committed to quality in our people, products, and processes.

Have a Can-Do Attitude

We are resourceful individuals, who have a no-excuses approach to getting the job done with a positive, can-do attitude.

Take Ownership

We take full ownership of our roles and responsibilities, and the way our actions and behaviours affect our team, customers, and company.

Leave a Legacy

We are passionate about improving our people, our company, and our communities by leaving things better than we found them.

With 31 years in business with 27 stores in four provinces across Canada, we remain grateful for where we are today.